Behavioral Selling

Behavioral Selling

Behavioral Selling introduces the four behavioral styles in which people interact – Analytical, Amiable, Driver & Expressive – and helps participants identify the communication method they should apply to work more effectively with physicians, hospital personnel and office staff.

Through observation of verbal and non-verbal behavior, participants will learn how to correctly identify and develop strategies according to a customer’s behavioral style. Use of customized clinician office scenarios and customer profiles will help sales people better understand their customers’ issues and identify ways in which to improve access. Special focus is placed on building rapport with “gatekeepers” typically encountered within hospitals and physician offices.

Our Training Helps Sales Representatives:

  • Understand Key Characteristics of the Four Behavioral Styles
  • Identify and Overcome Common Objections Based Upon Behavioral Style of Customer
  • Apply “Platinum Rule” for Improving Customer Relationships
  • Identify Barriers to Access and Develop Appropriate “Best Practices” to Gain Access