BioPharmaceutical Sales Training

Sales representatives who possess a high level of competence in clinical knowledge, advanced selling skills and behavioral aptitude are more confident. Confidence translates into credibility with physicians and clinicians.

BioPharmaceutical Sales Training reduces the time needed for sales representatives to become competent. Our training is specifically customized to a company’s selling model and unique market challenges along with product information, clinical literature, marketing materials and sales tools. We Teach:

Anatomy & Physiology
Therapeutic Area & Disease State
Product Knowledge
Product Positioning & Messaging
Reimbursement
Managed Care

We Teach Advanced Selling Skills:

Communicating Healthcare Economics
Evidenced-Based Selling
Multi-Layered Probing Questions (MLPQs)
Referral Physician Education

An Increase in Behavioral Aptitude Helps Sales Representatives:

Learn The 4 Types of Physician Behavioral Styles
Identify Behavioral Styles Through Verbal and Non-Verbal Behavior
Develop Strategies for Relationship Building Appropriate to the Behavioral Style
Overcome Objections Based On Physician Behavioral Style

Feedback regarding Perceptum’s presentation at industry conference attended by 100+ Sales & Clinical Trainers:
(Scale of 1-5 with 5 as the highest possible score)
Content – Average Feedback Score: 5
Presentation Skills – Average Feedback Score: 5
Comments from attendees:
“Awesome!”
“Organized, engaging, relevant and interesting.”
“ High energy– excellent!”
“Excellent, great content & dynamic!”