Medical Device Sales Training

Medical Device Sales Training

Medical device sales people who demonstrate a high degree of clinical competence are more confident. Confidence translates into credibility with physicians and clinicians. We refer to these attributes as the three “C”s: Competence, Confidence and Credibility. Sales representatives who have all three Cs sell more.

Perceptum’s medical device sales training reduces the time it takes for medical device sales representatives to become clinically competent about products and procedures*. Our medical device sales training program is tailored to a company’s products, procedures, health economics and competitive market dynamics. The training typically encompasses:

  • Pre-Training Primer & Comprehension Testing
  • Product and Surgical Procedure Training
  • Cadaver and/or Dry Lab Training
  • Procedural Anatomy & Imaging
  • Patient Candidate Selection
  • Product Demonstrations
  • OR Staff In-Servicing
  • Managing the OR
  • Conducting the Ideal Case
  • OR Etiquette
  • Competition
  • Practical Examinations

* Please see our Advanced Training for Tenured Sales Representatives for non-clinical sales training
Perceptum’s “ability to integrate clinical and technical information with sales and marketing data into a customized (sales) training program has been a key contributor to SI-BONE’s growth.”
President & CEO
SI-BONE
“…we engaged the Perceptum Group to help us provide initial clinical and technical training…The quality of Perceptum’s work and the responsiveness to DFine’s needs made for a great experience. A quote from a recent student with 25 years in the medical business says it all: “Would have loved to have more of Perceptum’s time. One of the best, most concise training modules I have ever experienced professionally.”
Director of Clinical Education and Training
DFine, Inc.